March 26, 2025

Hey hey, it’s Penny.

Ahh, scaling — a buzzword that makes my copywriter brain twitch like no other. 

Google it, and you’ll find “the removal of fish scales.” (Not exactly the business strategy we’re after.) 

The other kind? More growth, less chaos — if you do it right.  

Let’s get into it.

Reading time: <2 minutes (I swear to the content gods)

Skipping the diagnostics

Scaling without an audit is like building an extension with dodgy foundations — it’s only a matter of time before things start cracking. Audit and ask:

• What’s working well?
• Where do bottlenecks pop up?
• Which processes need fixing?

Skip this step, and you’ll be scaling problems along with your output.

Playing darts in the dark (no target in sight)

Saying “we need more content” is like a football manager shouting, “Score more goals” without a game plan. Not good for the fans.

🎯  Set clear objectives (brand awareness? lead gen? SEO impact?)

🗺️  Map out your content workflow so nothing falls through the cracks

👥  Assign ownership — who’s responsible for what?

The clearer your goals are, the smoother your workflow will be.

Doubling down on AI (big mistake, huge) 

AI tools can speed things up but cannot replace strategy, creativity, or human oversight. Over-relying on AI can lead to:

🚨 Tone-deaf or blatantly offensive content (especially with translations)

🚨 Repetitive, unoriginal ideas (Google will punish you)

🚨 Zero brand consistency 

Use AI to enhance, not replace. Let it handle the mundane so your team can focus on quality and impact.

Ghosting the data

Been there. If you’re not tracking performance, you’re just guessing. Scaling effectively means:

📊 Measure key metrics (engagement, conversions, impact)

🏆 Double down on what’s working

♻️ Repurpose top-performing content instead of reinventing the wheel

Without this, you’ll keep creating without improving, and that’s just a waste of effort.

P.S. Want to scale content without a bigger team?
See how Meister keeps things flowing. 

Trying to do it alone

Nothing great is made in a vacuum, and good content isn’t created in isolation. When teams don’t collaborate, you’re begging for:

❌ Mismatched messaging between marketing and sales

❌ Redundant or conflicting content

❌ Lost insights from customer-facing teams

AND MORE.

Break down silos. Align with stakeholders. The best content happens when everyone is pulling in the same direction.

We're kind of a big deal now

Somehow, despite our deeply humble approach to content, I’ve been nominated for a SaaS award.

Category is…

💫 💫 💫 Rising Star 💫 💫 💫

That’s not all! Two of our brilliant colleagues have also been recognised — one in Marketing and one in Customer Success — so if you’ve ever thought, “Wow, these people know what they’re doing,” now’s your chance to make it official.

👉  Vote here

🔥 Roast me 🔥
Tell me how I can make this better

Hope this helps you ditch the chaos and scale the smart way.
Catch you next time!

Penny Warnock
Content Marketer

Be my friend. Let’s connect on LinkedIn

Is your workflow in need of repair?
These resources can help!